Best Practices
Resources and learnings from across our partner institutions
By Laura and 2 others3 authors37 articles
Your Student Recruitment Strategy
Key guides and resources to integrate Unibuddy into each step of the student recruitment cycle
- Integrating Unibuddy into your Marketing StrategyEnsuring Unibuddy fits seamlessly and complements your wider marketing strategy and activities
- Your Unibuddy Insights and Analytics: Audience segmentationUsing the data available to you to segment your prospects and tailor communications
- Unibuddy Community for current, enrolled studentsCommunity for your current students - from accommodation to non-traditional student groups
- Which stage of the student journey is Community suitable for?When should you use Community, and is it most suited to students who are enquiring, hold an offer, or have enrolled?
- Maximising high-intent engagement on your Chat platformTips and strategies to attract more decision-ready prospect leads
- Make every interaction count using the student funnel
- Guide to UTM tracking for marketing linksRecommendations and best practices for adding UTM parameters to help you track sources
Ambassador Strategy
Best practices from Unibuddy's goldmine of ambassador management learnings
- Launching your Ambassador programmeIncluding templates for job descriptions, recruitment social media posts, code of conduct, and cultural sensitivity training
- How should I recruit Ambassadors?Tips on recruitment, promoting the role, and how to find your Ambassadors
- How can I incentivise Ambassadors?Best practice recommendations on how to reward your Buddies for their efforts - including tips for unpaid Ambassadors
- Engaging and motivating student Ambassadors in 2026Practical, trend-aware ideas and tips for keeping your ambassador team engaged and motivated for the 2026 cycle
- How does Unibuddy keep Ambassadors safe?Safety measures taken to protect your Ambassadors
- Alumni Ambassadors: The pros and consShould you invite alumni to become ambassadors? An overview of the benefits, and potential drawbacks
- Engaging alumni Ambassadors: A Unibuddy guideHow to attract, retain, and motivate busy graduates
- Which staff members and departments should be available to prospective students?Thinking of adding staff ambassadors? Here are some ideas based on what has worked for other institutions
Chat: Traffic and Sign-up Conversion
Your hub of guidance and tips for boosting visitors and sign ups
- Best Practices: Your Chat platform blurbSignposting and setting expectations
- Driving traffic and prospect sign ups from target regionsHow to target prospective students from different regions using Unibuddy Chat
- Prospect Invites: a clear call to action to your Unibuddy Chat platformLeverage our private invites to boost sign-ups and offer prospects a simple way to engage with your Ambassadors
Ambassador-Generated Content
Boosting sign ups through relatable, authentic ambassador content
- Content Topics: Best PracticesRecommendations and tips for adding Topics to your Content tab
- How can I ensure social posts are authentic?Tips for keeping your social posts authentic
- Top tips to collect and share user-generated content (UGC) from your ambassadorsIncrease sign-ups and set yourself apart from the competition
Community: Promotion and Engagement
Ensuring student uptake and sustained engagement in your Unibuddy Community
- Promoting your Community to incoming studentsTips and advice on promotion and marketing your Community to offer holders / admitted students
- Recommendations: Spaces names, descriptions, and cover imagesEmerging leading-practices for naming Spaces, descriptions, and cover imagery
- Community Spaces: Best practicesTips and recommendations for getting the most out of Spaces - your enhanced Community user experience
- How to effectively engage students in your CommunityTips and recommendations on successfully boosting activity and engagement, collated from hundreds of student communities
- Your 90-day Community Engagement StrategyA ready made plan for promoting and boosting uptake in your Community
- Get the most out of “Updates” in Unibuddy CommunityBest practices for communicating key information and announcements to your students in your Updates channel
- Community for Pre-arrival and OrientationA timeline of activities and posts to support incoming students as they transition to enrolment
- Live Q&A Events in your CommunityHosting real-time AMA (Ask Me Anything) sessions in Community Spaces
- Getting the most out of your CRM integrationLearn about Unibuddy's CRM integration, what data is available and how to use it.
- Your Guide to Confidence Scores
- Your Guide to Conversation Insights
- Make the most of your data visualizations
- Interpreting your Community AnalyticsTaking action from your Community analytics
Online Safety and Student Safeguarding
Guides and resources to creating and maintaining safe digital experiences
- How Universities Can Support Students at Risk from Online ScamsAdvice and resources in the event of a student falling victim to a scammer
- Supporting Students and Ambassadors Experiencing Prejudiced AbuseHow you can support if a student or ambassador experiences harassment, prejudice, or sexual misconduct