Topics act as both creative prompts for Ambassadors and filters for prospective students, so it’s worth being intentional about which ones you set up.
Here are some best practices for selecting Content Topics:
1. Align with the Student Journey
Think about the main questions students typically ask at each stage of their decision-making:
Exploring universities → Campus life, academics, city/town experience.
Applying → Admissions process, entry requirements, tips for applications.
Deciding/Accepting offers → Accommodation, student support, scholarships, career opportunities.
Preparing to arrive → Orientation, packing tips, international student advice.
Set Topics that map to these stages so that prospective students can easily find Content relevant to where they are.
2. Cover Core Pillars of Student Life
Make sure your Topics give a rounded picture of university life. Common, high-value categories include:
Academics (programs, teaching style, workload)
Campus life (clubs, societies, events)
Accommodation (housing options, student halls, private rentals)
City/Town (local culture, safety, transport, things to do)
Support services (wellbeing, careers, financial aid)
3. Reflect What Prospective Students Ask About Most
Draw from FAQs your admissions/recruitment teams receive. If students often ask about:
International experience
Costs & budgeting
Commuting vs. living on campus
Diversity & inclusion
…those should likely be Topics.
4. Keep Topics Student-Friendly
Avoid internal jargon. Use simple, relatable wording that students would actually search for (e.g., “Living in Halls” instead of “Residential Services”).
5. Balance Specificity & Flexibility
Too broad (“Student Life”) → Content becomes hard to filter.
Too narrow (“Best coffee shops in town”) → May not generate enough posts.
Aim for mid-level Topics that are broad enough to invite multiple contributions but focused enough to be useful filters.
6. Refresh & Rotate Topics
Review engagement regularly - are some Topics underused or cluttered?
Add seasonal or time-sensitive Topics (e.g., “Preparing for Welcome Week,” “Study Abroad Applications”) and retire them once they’re no longer relevant.
Example Starter Topic Set
Here’s a well-rounded starting point many of our University Partners use:
Accommodation
Campus Life & Community
Academics & Courses
Careers & Employability
City/Town Life
Student Support & Wellbeing
Finance & Scholarships
International Student Experience
Applications & Admissions