Students told us that having the right information, at the right time, would make them feel better prepared and more excited about attending college, school or university. Here’s how you can help:
Step 1: Create a list of upcoming dates, events, and information admitted students need to know to remove barriers to enrollment.
Here's some examples:
Open houses/open days
Live events and webinars
Applications for housing, funding, and visas
Orientation and induction events
Step 2: Add yourself, admins, your student ambassadors and staff to your Community so they can all post messages into “Updates” from your Community.
Step 3: Enrich your Community with relevant and accessible content to help provide incoming students with a snapshot of life at your institution.
Here's our examples:
Student requested content
Announcements, such as an upcoming live event or webinar
Photos to build a snapshot of life on campus - aesthetic images, clubs and societies in action, historic buildings, recommended coffee shops
We asked students what information they need to pick your institution as their top choice. The results of this survey are live under Analytics in your Community dashboard
Dates for the diary, event reminders (e.g. open houses/open days) and deadlines for visa applications, housing, and funding
Consumable chunks of content such as 3 Desert Island items ambassadors wouldn’t have left for school, college or uni without, seminar essentials, or links to student-created blog posts
Use these results to generate the content your admitted students want to see, nudging them over the line to enrollment
Guidelines for using Community, ensuring the best experience for all
Event listings - build excitement by signposting to arts and culture, gigs, and sports events
Post Updates to coincide with your email communications, highlighting your email comms’ key points
PDFs can now be shared in Community - upload important forms, documents, campus maps, or reading lists
Lend your Updates channel a fun and aesthetic edge by posting GIFs
Refresh and delete Updates when they are no longer relevant, making Community a one-stop shop for the most credible information
Step 4: Encourage ambassadors to post once a week to keep the momentum going and get your students excited!
Here's some ideas for your ambassadors:
A POV-photo of their study set up
Bitesize tips on focus whilst studying
3 best student deals around town
A pdf Campus Map, highlighting landmarks around campus
Fun and topical GIFs to add a lighthearted touch
Using Community “Updates” with other communication channels:
Updates is another channel to add to your communications toolkit, and can work hand in hand with your existing communications strategy.
Existing communication channels
Objective: Suitable for longer-form content, topics and detail
Objective: suitable for quick, bite-sized information that aligns to your longer-form content
See it in action