What is the benefit to Confidence Scores?

We aim to equip you with the resources to effectively showcase student analytics, insights and engagement. This empowers you to take proactive steps to encourage applications, foster engagement, and retain students, ultimately enhancing ROI.

Incorporating confidence scores into your student engagement and funnel data analysis offers a deeper understanding of your cohorts. This unique feature of Unibuddy differentiates us from competitors, as we offer the ability to measure student confidence through self-reporting, resulting in more accurate predictions of conversion and yield outcomes.

By leveraging student confidence scoring, recruitment, admissions, and enrollment teams can achieve their goals with greater precision throughout the student journey.

What's an example of Confidence Score data I could receive? (partner spotlight)

1 in 4 of your engaged prospective students are somewhat or slightly confident in applying. Most of the prospective students are coming from India, Nigeria, Pakistan (International) and the United Kingdom (Domestic). These prospective students want:

What does a Confidence Score tell me?

How do Confidence Scores work?

Unibuddy Chat:

When students sign up for Unibuddy Chat, they are asked to rate their confidence in applying to your institution on a scale of 1 to 5. This feedback gives you early insights into their conversion potential, helping you refine your engagement and support strategies to guide them more effectively through the application process.

Unibuddy Community:

Every 30 days, students are asked to rate, on a scale of 1 to 5, their confidence in enrolling at your institution. Admins can then view the average score across all students, offering a clear indication of their intent to attend and identifying actionable steps to support their enrollment journey.

How can I identify and segment cohorts with Confidence Scores?

Utilize confidence scores within our products to assess the likelihood of prospective students applying and enrolling. Leverage these data points to map out their intent, giving you deeper insights into your recruitment strategies.

By combining key Unibuddy insights with our confidence scores, recruitment administrators can better identify and understand their cohort. This approach allows you to categorize prospective students into the following:

Each of these cohorts can be analyzed by integrating confidence scores with Unibuddy’s unique insights such as:

This comprehensive analysis enables a more informed approach, allowing admins to prioritize efforts on prospective students who need the most attention.

Additionally, each cohort can be further explored by drilling down into demographics, such as domestic vs. international status, areas of study and interest, all of which are linked to each prospective student.

For example, you could interpret the following cohort:

30% of Indian students interested in studying mathematics, whose key decision making criteria is “Career” and are in the "Apply" stage, report low confidence scores. To boost their confidence, consider sharing success stories from alumni.

What actions can I take with Confidence Scores?

Where can I find Confidence Scores in the Dashboard?

Unibuddy Chat:

Unibuddy Community:

Where can I analyze Confidence Scores?

You can analyze confidence scores across two primary functions:

CRM Integration: Seamlessly integrate Unibuddy with your CRM system to capture real-time student confidence scores. This integration ensures faster accessibility and enhances the efficiency of data management.

Unibuddy Dashboard + Manual Export: Utilize the comprehensive tools available on the Unibuddy dashboard. Export data manually to cross-reference confidence scores with other student metrics.