Our recommendations
Collecting content | Managing content | Maximizing content engagement |
Review conversation insights in your dashboard to understand what's top of mind for prospective students, and use this to inform your content and topics and create relevancy. Work closely with your ambassadors to hear what they're learning during other touch points too! | Create a content calendar to help your team plan and schedule content in advance. This ensures a steady stream is being shared and avoids duplication of content.
| Monitor your engagement metrics to help your team understand which type of content resonates with your audience or what time works best to post and share. |
Use the AI-powered content suggestions to provide guidance and ideas on the types of content they should be creating, based on what students are chatting about! | Label content using 'topics' to make it easy to find, search and categorize for your team and for prospective students. | Run an Instagram takeover featuring your student ambassadors! Highlight their profiles, user-generated content and link to their buddy card to encourage prospects to continue engaging with them via chat. |
Encourage your ambassadors to take photos or videos at events like open day/houses, campus tours, and student life events so you can provide an authentic perspective of what life as a student is like. Use broadcast messaging to send weekly prompts. Encourage your ambassadors to upload video directly from the app!
Get creative with this! Run fun competitions like “best campus photo” or “funniest video” to generate a high volume of content. | Mix it up and get a variety of user-generated content on your feeds. Blogs and videos are a a great way to cater to different types of students and their preferences around content consumption. |
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Ideas to incentivize and encourage your student ambassadors:
Offer to provide a reference they can add to their CV based on the content uploaded and impact it had
When recruiting new student ambassadors, make creating at least one piece of user-generated content a mandatory component of your training and onboarding
Give out swag/coffee vouchers/free lunch/snacks to your ambassadors
Incentivize different types of content created (blogs or video)
Running a survey with your prospective students? Maybe they mentioned your ambassadors name? Shout them out and give them a prize for their impact!
A little competition never hurt nobody - who can create the funniest video? Who can include a number of other students around campus in their video?
The Do's on Unibuddy's content:
Create short and snappy video content to make it easily consumable
94% of prospects have engaged with posts on Unibuddy that include images
Sharing multiple cover images in your blogs builds your story and bigger picture to prospects
Link videos in your blog posts to create an authentic feel
Use the rich text editor to tailor your content in your blogs
Spice things up by creating an interview style post with current students
Give your content ‘topics’ to make it easy for prospects to search your content
Review and edit your teams post to keep in line with brand guidelines
Link your posts to social media to expand your reach
Let ambassadors be creative and their real selves - authenticity wins!
Download your media and repurpose it across your other channels
Use existing video footage from other channels and repurpose that onto Unibuddy
The Don't on Unibuddy's content:
Don’t share confidential or sensitive information
Don’t share inappropriate or offensive content
What students want from you (recommended topics):
How to prepare for “course name” from a professor
The social scene at “institution name”
Insight and overviews into different majors
Vlogs that include snippets of lessons and classes
A day in the life a “institution name”
Consider a content piece from a recent graduate or alum – where did they land?
Other topics to think about: location, academics, student success