What is the benefit of Conversation insights?
We aim to equip you with the resources to effectively showcase student analytics, insights and engagement. This empowers you to take proactive steps to encourage applications, foster engagement, and retain students, ultimately enhancing ROI.
Harnessing the power of conversation insights reveals the topics students discuss most frequently, allowing you to enhance your student engagement strategies with a deeper understanding of your cohorts and their interests.
By leveraging these insights, recruitment and admissions teams can personalise their approaches, ensuring greater relevance throughout the student journey.
Where can I find conversation insights in the Dashboard?
From the Home page:
The Strategic Insights & Focus Areas section highlights trending topics from Chat conversations over the previous two weeks. Select a topic to open a side panel containing a summary of the related conversations and common questions students have asked.
Home provides a high-level overview. For more detailed filters, segmentation and exports, use the full Conversation Insights area.
For more detailed Unibuddy Chat insights:
Log into your admin dashboard
Click the Insights tab in the left-hand menu
Click Conversations.
Here you will have access to your prospects conversation insights and popular topics.
Unibuddy Community:
Log into your admin dashboard
Click the Community tab in the left-hand menu
Go to the Community you'd like to check
Click on the Analytics tab.
Community digests are shared through the Weekly Community Digest, which is sent to admins.
For full details on what’s included, when insights appear and how to manage your settings, see our Weekly Community Digest article.
Partner spotlight (conversation insights example)
20% of Business Management students from India are actively engaging in conversations about Accommodations and Careers. These topics are frequently mentioned in discussions with Student and Staff Ambassadors, indicating that Accommodation and Careers are top areas of concern or interest for this demographic.
What do conversation insights tell me?
Gain valuable insights into individual student conversations and key topics.
Receive weekly summaries of conversations delivered directly to you.
Access conversation data to effectively segment your incoming cohort.
Monitor student inquiries in real-time when integrated with your CRM.
How do conversation insights work?
Unibuddy Chat Premium Plus:
When students send messages through Unibuddy Chat, key topics and trends are tracked and categorized under key conversational themes. You can filter this data to view the most popular conversation topics by degree level, area of study, and country.
A note about topics and subtopics
In mid-March 2026, we expanded the topics and subtopics used to categorise Unibuddy Chat conversations. Existing categories were retained, with additional categories introduced to provide more detailed insights into the subjects prospective students discuss.
Historical messages were not recategorised. The additional topics and subtopics therefore apply only to eligible messages sent from mid-March 2026 onwards. When comparing data from before and after this date, bear in mind that some differences may reflect the expanded categorisation as well as changes in student conversations.
How can I identify and segment cohorts with conversation insights?
Use conversation insights to understand what matters most to prospective students. Leverage these data points, trends, and topics from their discussions to craft personalized outreach and recruitment plans.
Conversation insights are tied to specific attributes of each student, including:
Conversations and messages
Area of study
Country of origin
Degree Level
Within these attributes, topics and subtopics like “careers,” “accommodation,” and “campus life” are generated. You can view which topics are discussed most with a percentage tracker, and filter or export this data as a CSV. Individual-level conversation summaries can also be exported for each prospect by simply clicking on the student.
This comprehensive analysis allows administrators to take a more informed approach, prioritizing prospective students who need targeted information.
For example, you might discover that 20% of prospective students from China interested in Business and Management are asking about employability. In response, you could send them an email sequence sharing alumni success stories about career outcomes after graduation.
What actions can I take with conversation insights?
Organize special events and webinar series focused on the most frequently discussed topics, ensuring students feel supported and that their journey is personalized.
Analyse popular topics and compare them across different periods to identify trends in student conversations. When comparing periods before and after mid-March 2026, bear in mind that additional topics and subtopics became available from that point onwards.
Combine individual student insights with aggregated data by funnel stage to better understand evolving student needs as they approach the application process.
Conduct A/B messaging tests in campaigns aligned with these themes to enhance engagement and attract more prospects.
Hold weekly review sessions with a cross-functional team to discuss changes and integrate new themes into your recruitment strategies.
Where can I analyse conversation insights?
You can analyse conversation insights across two primary functions:
CRM Integration: Seamlessly integrate Unibuddy with your CRM system to capture real-time student conversation insights automatically shared with you. This ensures faster accessibility and efficiency of data management.
Unibuddy Dashboard: Use Strategic Insights & Focus Areas on the Home page for a quick overview of recent Chat topics and questions.
For detailed analysis, filters and manual exports, go to Insights > Conversations.
💡 Conversation Insights and prospect exports may not always match one-to-one. Insights are based on classified conversations, while prospect exports are based on prospect records. Differences can occur if a prospect has been removed or anonymised, has not started a conversation, or their conversation was not classified under the selected topic.