When it comes to your marketing strategy, one of the most important factors is treating your Unibuddy platform as another branch of this strategy. Integrating Unibuddy Chat into your wider marketing strategy transforms authentic student voices into a powerful recruitment asset.
By connecting prospective students directly with current ambassadors across your website, email communications, and social campaigns, you build trust and engagement at every stage of the journey. This human connection not only strengthens your brand’s authenticity but also drives higher conversion rates; turning curiosity into confidence, and interest into enrolment.
Below you'll find some easy-to-follow steps and suggestions:
Step 1: Integrate Across Key Marketing Channels
1. Website
Embed traffic drivers (popcards, buddy cards, carousels, etc) on high-intent pages: course pages, “Why Choose Us,” international pages, accommodation, and open day sign-ups.
Add context banners or CTAs like:
“Chat to current students about this course”
“Ask our ambassadors what campus life is really like”Use the tracking available in your University Dashboard to measure engagement and sign-up conversion.
2. Email Campaigns
Include “Chat with our students” CTAs in nurture sequences:
Prospect nurture: “Still deciding? See what our students think.”
Offer holder: “Speak to someone who’s already made the leap.”
Segment by interest: link directly to Ambassadors from the same region, course, or background.
3. Social Media
Promote Ambassador stories on Instagram, TikTok, and LinkedIn.
Drive traffic from bios and stories to your Unibuddy Chat platform - interview Ambassadors on their insights and experiences and include their buddy card or link to their Ambassador profile.
Encourage Ambassadors to create short-form content and link to their Ambassador profiles to Unibuddy.
4. Events and Webinars
Add a 'live Unibuddy Chat' to webinars or virtual open days - have Ambassadors log into their Unibuddy Ambassador app ready to answer questions, and include a Chat platform URL QR code in the corner of your webinar slides.
Have an in-person stand at open days where prospects can charge devices, tale a comfortable seat, and chat to Ambassadors IRL.
Use Ambassador buddy cards in pre-event promotions and follow-ups:
“Chat with Emma, who attended this event last year!”
5. CRM and Lead Nurture
Integrate Unibuddy with your CRM to track:
Chat engagement
Prospect leads
Downstream conversions (applications, enrolments)
Use these signals to trigger follow-up emails or outreach (e.g., “Students who chatted with Ambassadors are X% more likely to apply”).
Step 2: Leverage Insights and Content
Use Ambassador conversation themes to inform your Content strategy - you can add Topics in your University Dashboard based on the subjects that come up the most e.g., Finding housing, Events, Preparing to Leave Home, International, Study Tips.
Highlight Ambassador quotes and stories in your marketing collateral - such as brochures, social media posts, and web banner ads.
Use your Insights > Prospects tab for data on where students are in their decision-making stage - tailor what would be most useful in your comms - i.e. tips on what to look for or questions to ask on a campus visit.
Share engagement metrics internally to demonstrate ROI and advocate for your Ambassador programme.
Step 3: Measure and Optimise
Work with the Unibuddy team to define goals and metrics - your Customer Success Manager and Account Manager can both advise on this! In fact, if you've had an overview of your ROI and platform performance with your Account Manager, you've likely covered some key metrics already.
% of visitors who sign up to chat with your Ambassadors on Unibuddy
Application conversion rates among Unibuddy users
Engagement per campaign channel that included a link to your Chat platform or Ambassador profiles (email, social, events)
Ambassador response times and engagement rankings
Then set up a review cadence (e.g., annually) to:
Identify which Ambassadors and Traffic Drivers, i.e. popcards, drive the most conversations and sign-ups.
A/B test placements of Traffic Drivers, CTAs, and messaging.
Evolve your strategy based on the data.
To conclude: yes, Unibuddy is a powerful peer-to-peer chat tool! But beyond that, it is also a tool to drive conversion, a trust-building channel to humanise your university and your brand, and a source of authentic, personal content and insight - gold dust for your marketing and recruitment functions!
Integrating with your wider marketing strategy - including Unibuddy at key touch points such as email comms, social media campaigns, and in-person events, gives your prospective students as many opportunities as possible to speak to someone who has been in their shoes - bolstering their confidence, and making them all the more likely to set foot on your campus on day one.