As an Ambassador, creating Content isn’t always easy - and sometimes it’s hard to know where to start. But don’t worry, we’ve got you covered!
Below, you’ll find some best-practice tips to help you create engaging Content that keeps your audience hooked. After that, we’ve included a few ideas to spark inspiration as you begin building your own Content - whether that’s filming short-form videos or writing informative blog posts.
Tips to help you write engaging content
Include a clear, attention-grabbing headline.
Start with an opening line that captures the reader’s interest. We’ve learned asking a question can get your audience thinking!
Use relevant visual cues like pictures, videos, or GIFs to bring your story to life.
Speak about things you have a genuine interest in or passion for.
Give your audience a call-to-action (CTA), a landmark to visit in the city, or a link to your ambassador profile to chat further on Unibuddy.
Content Ideas
Student Life:
Prospects want to know one thing – what life is like as a student at your institution! What’s so great about campus life? Which clubs can they join and have you joined any? What has your experience been like? A glimpse into the reality of student life and your experience at the institution helps prospective students understand what to expect, how they might fit in, and whether the social scene is what they’re looking for.
Recommended Content titles:
A day in the life at {Insert University Name}
Being Part of {Insert Club/Society name}
Why you should come to {Insert University Name}!
Academics:
There’s nothing better than hearing about the course you’re interested in from a student who’s currently studying it! Writing about your academic program, the class size, teaching styles, and how to prepare yourself gives prospective students a real understanding of what they may experience. This in turn allows them to make confident and informed decisions about where they’ll decide to study.
Recommended Content titles:
My favorite things about {course name}
How to prepare for {course name}
My reading list - and where I found bargain copies!
Best Practices when submitting an ‘insert scholarship name here’ application
Campus Resources:
What makes your campus great? What services do you value that your institution offers? Those are the questions to think about when writing Content on your campus and it's facilities.
Providing prospects with information on what support services are available will help them feel more comfortable about attending your institution. Campus resources may include libraries, career centers, counseling services, health clinics, and exam help!
Recommended Content Titles:
Where to find someone to talk to about your mental health
How the Careers team helped me
A guide to the library at {Insert University Name}
Student Success:
Do you have success stories that you can share? How did you achieve the grade you did? If you’re an alumni, what would be your top tips to make it in your chosen career?
Highlighting achievements and accomplishments can help prospective students envision their own success and see the potential of attending your institution.
Don’t be shy! Shout about your successes. Sharing is caring at the end of the day and you can help someone else achieve their dreams too.
Recommended Content Titles:
How I achieved my grades at {Insert University Name}
My journey to becoming a {enter your job title here}
How to overcome exam anxiety
Location:
Making the decision to go to University or College can be a daunting one. Think about having to leave home, and potentially going to a country or city you’re not familiar with. From personal experience, it’s no easy feat!
Content centered around the location of your institution can ease the nerves of a prospect and provide them with a sense of what living there is like. Highlight the local attractions, cultural recurring events, hangout spots, where to eat, and any other nice points of interest!
Recommended Content Titles:
Visiting 5 local landmarks in 90 seconds (a highlight reel style video)
Top 3 cafés to visit in {your town/city}
Must-attend events in the area
The best vegan food spots: ranked