Introducing Lead Generation: built into the Unibuddy app
The Unibuddy app is a one-stop shop for prospects to chat to your Ambassadors, make friends in your Community, read your Content - but also - to discover your institution in the first place.
The app provides a powerful built-in lead generation channel that helps you to reach high-intent students earlier in their journey, while they’re still exploring options.
We know that students today compare options across platforms - social media, peer networks, blogs - not just university websites. If your Ambassadors and Content aren’t visible where they’re browsing, you risk being left out of the conversation. This is your chance to meet them where they are. With 84% of students trusting peer recommendations over branded messages, being visible early in their decision-making process is key.
Lead-gen in the Unibuddy app complements your existing lead generation channels, and it’s already live. No setup needed, just added value.
Why It Matters
Students want to explore options independently, and they’re doing this earlier than ever. Traditional search and discovery options have evolved, and so we have evolved the Unibuddy app with them!
As a partner of Unibuddy, there is nothing you need to do. Your institution will be discoverable to our vast network of high-intent students using the Unibuddy app.
So, what are the benefits to your institution?
You get more visibility earlier in the student journey.
These students are more intentional and send more messages than web users.
You receive net-new leads, who are already in research mode.
Who will this be a game changer for?
Institutions seeking better lead quality.
Teams with strong ambassador content but low platform traffic.
Universities targeting international or stealth audiences.
Those wanting clearer attribution data and earlier engagement.
How can I see these new leads?
You’ll find your Unibuddy App leads in:
Your University Dashboard > Simply go to Prospects in the left-hand navigation bar > these leads will be displayed in your Prospect Table.
You will also be able to see them in your CRM, if this is integrated with Unibuddy. If you haven't integrated your CRM, and you would like to, please contact your Customer Success Manager.
Here’s what to look for:
Field | What it tells you |
Sign-up Location | Where the student joined (e.g. Unibuddy App) |
Source | First Unibuddy interaction |
Lead Source | Specific product used (e.g. Widget, Student App) |
Filter by ‘Lead Source: Unibuddy App’ to view these leads.
What can I do with these new leads?
We'd recommend that you tailor your approach, based on whether they’re a Marketing Lead or an Enrolment Lead:
Marketing Leads:
Enrol in welcome or nurture journeys
Share broad content e.g. "Thinking about studying in the UK?")
Invite to virtual Student Panels or AMAs
Focus on building trust and early engagement
Enrolment Leads:
Segment by study level, program, nationality
Offer targeted content and next steps
Invite to open days, webinars, or cohort chats
Assign recruiters or student callers
Use re-targeting tools for a warm follow-up
Help accessing or using your Unibuddy App leads
If you would like more tailored strategic guidance on how best to make use of these leads, please reach out to your Customer Success Manager.
If you can't find your Unibuddy app leads, or have technical queations, please contact the Unibuddy Support team at [email protected].