Introducing the Student App Lead Generation feature
Unibuddy’s Student App is a powerful built-in lead generation channel that helps universities reach high-intent students earlier in their journey, while they’re still exploring options.
Students today compare options across platforms, not just university websites. If your ambassadors and content aren’t visible where they’re browsing, you risk being left out of the conversation. This is your chance to meet them where they are.
It removes that barrier by surfacing your ambassadors, content, and communities directly within the app. And with 84% of students trusting peer recommendations over branded messages, being visible early in their decision-making process is key.
This feature complements your existing lead generation channels, and it’s already live. No setup needed, just added value.
Why it matters
Students want to explore options independently, and they’re doing it earlier than ever. But many struggle to find your Unibuddy platform buried in your site. The Student App changes that:
You get more visibility earlier in the student journey
These students are more intentional and send more messages than web users
You receive net-new leads who are already in research mode
Best for
Institutions seeking better lead quality
Teams with strong ambassador content but low platform traffic
Universities targeting international or stealth audiences
Those wanting clearer attribution data and earlier engagement
Finding the leads
You’ll find Student App leads in:
The Unibuddy Dashboard (Prospect Table)
Your CRM, if integrated
Here’s what to look for:
Field | What it tells you |
Sign-up Location | Where the student joined (e.g. Unibuddy App) |
Source | First Unibuddy interaction |
Lead Source | Specific product used (e.g. Widget, Student App) |
Filter by ‘Lead Source: Unibuddy App’ to view these leads.
What you can do with these leads
Tailor your approach based on whether they’re a Marketing Lead or an Enrolment Lead:
For Marketing Leads:
Enrol in welcome or nurture journeys
Share broad content e.g. "Thinking about studying in the UK?)
Invite to student panels or Q&As
Focus on building trust and early engagement
For Enrolment Leads:
Segment by degree level, program, nationality
Offer targeted content and next steps
Invite to open days, virtual events, or cohort chats
Assign recruiters or student callers
Use retargeting tools for warm follow-up
Help accessing or using your Student App leads
Reach out to your Customer Success Manager, or contact us at [email protected].